How do you even stop ‘bad’ competition when content providers encourage that practice?
Singtel and Starhub have already submitted a joint bid for the World Cup broadcast rights in a “mutual decision”. Let us just assume that Singtel and Starhub are doing this all to help lower the costs of watching the World Cup series. The content provider thus isn’t helping. The payTV operators are now trapped between submitting separate bids (that will increase costs for the consumers and increase the chances of securing rights) vs submitting a joint bid (that may lower costs, but also lengthens the time taken to secure the rights).
We already missed the bidding process. FIFA, stop sucking money from us. Can’t you just accept this already-higher-than-last-year’s bid. haiz.
The only silver lining in the clouds for viewers in Singapore is Fifa’s ruling to make four of the most important World Cup games free-to-air. The opening game between host South Africa and Mexico on June 11, the semi-finals on July 6 and 7, and the final on July 11 will be available for free.
We just have to sit and wait.