24.61 is cheap, but if you wanna keep 2 boxes, it is still 24.61 too expensive.
You say you cut the costs. Sorry, I don’t buy that. Unless both have the exact same selection of channels, the overall costs have just gone up, up, up. Also, will you keep it at 24.61 for the next 2 years of that BPL contract? U need to have 600,000 customers to break even with every one of them paying 24.61 per month for 2 years (assuming you spent 350 million bidding for the 2-year contract). The loss you incurred will have to be covered by some other means (maybe your mobile/internet plans) hmm.
on the brighter side, Starhub will be aggressive in their marketing, and hopefully we can get better value for their products, services.